WELCOME TO TBT Institute 

Turn Your Expertise Into a Scalable Business


TBT gives trainers and education professionals the strategy, systems and execution tools to build organizations that create lasting impact.

Apply Today 

Build your entire Business

Design learning experiences

Lead your organization

FROM THE MENTOR WHO TRAINED COMPANIES LIKE:

THE TBT METHODOLOGY

One System. Three Core Areas.

EducationBusiness Building

Create a clear business model, stronger offers, growth systems and a strategic direction that can scale beyond your individual effort.

Training Excellence

Design professional, marketable training products and create consistent learning experiences that deliver real value to learners.

Education Management

Build the systems behind the organization: teams, processes, KPIs, accountability, quality standards and operational structure.

WHAT IS TBT?

A Practical System for Building Education Businesses

TBT (Training & Business Traction) is a 40-hour professional diploma designed for trainers, education founders, managers and leaders who want to build stronger, more structured educational organizations.

The program brings together business strategy, training excellence and education management in one practical system, helping you strengthen your operations, improve your educational products, lead teams more effectively and create a clear path for sustainable growth.

CPD-ACCREDITED PROFESSIONAL DIPLOMA
WHAT IS TBT?

A Practical System for Building Education Businesses

TBT (Training & Business Traction) is a 40-hour professional diploma designed for trainers, education founders, managers and leaders who want to build stronger, more structured educational organizations.

The program brings together business strategy, training excellence and education management in one practical system, helping you strengthen your operations, improve your educational products, lead teams more effectively and create a clear path for sustainable growth.

CPD-ACCREDITED PROFESSIONAL DIPLOMA

THE TBT MODEL

The 5 Stages of Building a Scalable Education Business

The TBT Model gives education professionals a practical path for moving from individual expertise to a structured, well-managed and scalable educational organization.

BUILD

Build a strong business foundation the right way.

TRAIN

Develop professional training products and delivery systems.

MANAGE

Build the teams, processes and management systems behind the organisation .

EXECUTE

Turn strategy into clear priorities, measurable action and accountability.

SCALE

Build systems that support sustainable growth beyond the founder.

Ready to Build Your Education Business?

Join the TBT Diploma and start turning your expertise into a structured, professional and scalable educational organization.

 40 hours of practical, application-focused learning

 Proven frameworks, systems and implementation tools

 Your own 90-day execution plan

Earn a UK Accredited CPD certificate 

Apply Today
THE TBT TRANSFORMATION

Go From Trainer to Education Business Leader

Move beyond delivering training session by session. TBT helps you build the structure behind a professional education business.

Create Clear Direction

Define your vision, business model, priorities and growth strategy so you know exactly what you are building and where the organization is going.

Build Systems That Work Without You

Build repeatable processes for training, operations, team management, learner experience and performance so growth does not depend entirely on your personal effort.

Lead With Data and Accountability

Use KPIs, scorecards, clear roles and execution rhythms to turn strategy into measurable action and lead your education business with confidence.

Build Systems That Work Without You

Build repeatable processes for training, operations, team management, learner experience and performance so growth does not depend entirely on your personal effort.

Lead With Data and Accountability

Use KPIs, scorecards, clear roles and execution rhythms to turn strategy into measurable action and lead your education business with confidence.

WHO TBT IS FOR

Built for Education Professionals Ready to Grow

Professional Trainers

For trainers who want to turn their expertise into structured offers, stronger systems and a real education business.

Education Founders

For academy owners and education entrepreneurs who want to improve operations, team structure, consistency and growth.

Training Managers

For professionals responsible for learning programs, teams, quality and performance who want stronger systems and clearer accountability.

Educational Leaders

For leaders in schools, academies, universities and learning organizations who want to improve strategy, execution and organizational performance.

TBT DIPLOMA · FROM FOUNDER TO INSTITUTION🎁 Included free with the TBT Diploma

10 Digital Books to Build
Your Education Business

When you join the TBT Diploma, you get a complete library of 10 practical digital books. Each one turns a diploma module into ready tools and templates you apply to your institution right away.

10Digital books
250Practical pages
+ExcelReady-to-use templates
CPDCertified · 900119
Know Exactly Where You're Going01

Know Exactly Where You're Going

بوصلة لا تخطئ

Define your vision in 8 questions, on one page your team can act on.

  • 8 vision questions
  • 5 templates + Excel
  • 25 pages
Stop Doing Everything Yourself02

Stop Doing Everything Yourself

فريقٌ يحمل عنك

Build the structure, put the right people in the right seats, and delegate with clear authority.

  • 8 ready role cards
  • 5 templates + Excel
  • 25 pages
See Problems Before Your Learners Do03

See Problems Before Your Learners Do

أرقامك تتكلّم

A weekly scorecard of 5–15 numbers, each with an owner.

  • 40 ready KPIs
  • 13-week scorecard
  • 25 pages
Never Solve the Same Problem Twice04

Never Solve the Same Problem Twice

المشكلة لا تعود

Find the real issue behind every red number and turn it into an owned solution.

  • 3-step issue solving
  • 60-min meeting script
  • 25 pages
Make It Run Without You05

Make It Run Without You

مؤسسة تعمل وأنت نائم

Document your 8 core processes on one page each.

  • 8 core processes
  • 48-step checklists
  • 25 pages
Finish What You Start06

Finish What You Start

90 يوماً تصنع الفرق

Turn your annual plan into 90-day priorities run by a weekly meeting.

  • 90-day priorities
  • 13-week planner
  • 25 pages
Stand Out or Be Forgotten07

Stand Out or Be Forgotten

كن الاختيار الأول

Choose where you win, pick your growth path, and price with confidence.

  • 4-step strategy funnel
  • 3-tier pricing
  • 25 pages
Build Programmes That Sell Out08

Build Programmes That Sell Out

كامل العدد

Validate demand before you build, and launch to a full cohort.

  • 10 deposits before build
  • 6-week launch plan
  • 25 pages
Turn Learners into Fans09

Turn Learners into Fans

متعلّم اليوم… سفير الغد

Design an unforgettable learner journey and an ambassador programme.

  • 6 quality gates
  • 6 message scripts
  • 25 pages
Launch Your Next Level10

Launch Your Next Level

القفزة التالية

Put your next big move on one page, with a budget and a risk plan.

  • One-page success plan
  • 10-slide pitch deck
  • 25 pages
TBT Diploma+10 Digital Books+UK CPD Certificate
Apply Now →
10Digital books
250Practical pages
+ExcelReady-to-use templates
CPDCertified · 900119
Know Exactly Where You're Going01

Know Exactly Where You're Going

بوصلة لا تخطئ

Define your vision in 8 questions, on one page your team can act on.

  • 8 vision questions
  • 5 templates + Excel
  • 25 pages
Stop Doing Everything Yourself02

Stop Doing Everything Yourself

فريقٌ يحمل عنك

Build the structure, put the right people in the right seats, and delegate with clear authority.

  • 8 ready role cards
  • 5 templates + Excel
  • 25 pages
See Problems Before Your Learners Do03

See Problems Before Your Learners Do

أرقامك تتكلّم

A weekly scorecard of 5–15 numbers, each with an owner.

  • 40 ready KPIs
  • 13-week scorecard
  • 25 pages
Never Solve the Same Problem Twice04

Never Solve the Same Problem Twice

المشكلة لا تعود

Find the real issue behind every red number and turn it into an owned solution.

  • 3-step issue solving
  • 60-min meeting script
  • 25 pages
Make It Run Without You05

Make It Run Without You

مؤسسة تعمل وأنت نائم

Document your 8 core processes on one page each.

  • 8 core processes
  • 48-step checklists
  • 25 pages
Finish What You Start06

Finish What You Start

90 يوماً تصنع الفرق

Turn your annual plan into 90-day priorities run by a weekly meeting.

  • 90-day priorities
  • 13-week planner
  • 25 pages
Stand Out or Be Forgotten07

Stand Out or Be Forgotten

كن الاختيار الأول

Choose where you win, pick your growth path, and price with confidence.

  • 4-step strategy funnel
  • 3-tier pricing
  • 25 pages
Build Programmes That Sell Out08

Build Programmes That Sell Out

كامل العدد

Validate demand before you build, and launch to a full cohort.

  • 10 deposits before build
  • 6-week launch plan
  • 25 pages
Turn Learners into Fans09

Turn Learners into Fans

متعلّم اليوم… سفير الغد

Design an unforgettable learner journey and an ambassador programme.

  • 6 quality gates
  • 6 message scripts
  • 25 pages
Launch Your Next Level10

Launch Your Next Level

القفزة التالية

Put your next big move on one page, with a budget and a risk plan.

  • One-page success plan
  • 10-slide pitch deck
  • 25 pages
TBT Diploma+10 Digital Books+UK CPD Certificate
Apply Now →

TBT REVIEWS

What Our Students Say

TBT is designed for ambitious professionals who want to move beyond delivering training and start building stronger, more scalable educational organizations.

Read More Reviews ->

"As a trainer, I used to rely on experience only. TBT helped me structure my delivery, improve engagement, and design sessions using professional frameworks like ADDIE and active learning. My sessions are now more impactful and more professional."

― Marvy Eid

"Before joining TBT, my education business was completely unstructured. I had good sales but no system. After applying EOS and the frameworks inside TBT, I now have clear processes, a defined vision, and predictable results. This program helped me shift from chaos to control."

― Ahmed K Gouda

"TBT gave me something I was missing for years: clarity.

I now understand exactly where my business is going, how to plan, and how to execute using real tools like Rocks, Scorecard, and Vision Planning.

This is not just training, it is a full operating system."

― Ammar Elhusinni

Dr. Abdulrahman Amer
Dr. Abdulrahman AmerFounder, TBT Institute · Education Consultant
MEET YOUR INSTRUCTOR

Learn From Someone Who Builds and Runs Education Businesses

Dr. Abdulrahman Amer is an education consultant and founder of TBT Institute. He helps trainers and education founders move beyond delivering sessions to building organised, scalable education businesses.

14+Years of experience
100K+Learners & trainers
CPDUK accreditation
2025Education Consultant Winner

Business Building

Vision, business model and growth strategy

Training Excellence

Professional training that drives real results

Education Management

Systems, teams and disciplined execution

Sustainable growth does not depend on training quality alone. It needs clear direction, strong systems, capable people and disciplined execution.

— Dr. Abdulrahman Amer
Book a Discovery CallConnect on LinkedIn
MEET YOUR INSTRUCTOR

Learn From Someone Who Builds and Runs Education Businesses

Dr. Abdulrahman Amer is an education consultant and founder of TBT Institute. He helps trainers and education founders move beyond delivering sessions to building organised, scalable education businesses.

14+Years of experience
100K+Learners & trainers
CPDUK accreditation
2025Education Consultant Winner

Business Building

Vision, business model and growth strategy

Training Excellence

Professional training that drives real results

Education Management

Systems, teams and disciplined execution

Sustainable growth does not depend on training quality alone. It needs clear direction, strong systems, capable people and disciplined execution.

— Dr. Abdulrahman Amer
Book a Discovery CallConnect on LinkedIn

CPD Recognized Professional Development 

The TBT Diploma is part of a CPD-certified professional development experience, giving you a structured way to build practical business, training, and management skills while supporting your continued professional growth.

Through a 40-hour, application-focused learning journey, participants work with practical frameworks, systems and tools that can be applied to their own educational organizations.

Upon successful completion, participants receive a CPD certificate as part of their professional development journey.

YOUR FINAL OUTCOME

What You Actually Build Inside TBT

TBT is designed around implementation. As you move through the program, you apply the frameworks directly to your own training practice, academy or educational organization and build the systems you need to operate and grow more professionally.

A Clear Business Direction

Educational Products That Sell

Team Structure & Accountability

Documented Systems & Processes

KPIs & Performance Scorecards

A 90-Day Execution Plan

BEFORE & AFTER TBT

From Running the Training to Leading the Business

TBT moves you from relying on individual effort to an education business with clear systems, stronger management and scalable growth.

Before TBT
Before TBTOverloaded · everything on you
→
After TBT
After TBTA leader · a business run by systems
✕Trading your time for money
→
✓A stable business that runs without you
✕Everything depends on you
→
✓A team with clear roles and real delegation
✕Ideas everywhere, no clear priorities
→
✓A clear vision and 90-day priorities
✕Work that's hard to repeat or delegate
→
✓Documented processes anyone can follow
✕Growth brings more pressure and chaos
→
✓Ready to scale in a sustainable way
✕Decisions based on gut feeling
→
✓Decisions based on KPIs and a weekly scorecard
✕Building alone
→
✓Mentors and a community of education founders
8 days · 10 digital books · 3 private consultationsStart Your Transformation →
Before TBT
Before TBTOverloaded · everything on you
→
After TBT
After TBTA leader · a business run by systems
✕Trading your time for money
→
✓A stable business that runs without you
✕Everything depends on you
→
✓A team with clear roles and real delegation
✕Ideas everywhere, no clear priorities
→
✓A clear vision and 90-day priorities
✕Work that's hard to repeat or delegate
→
✓Documented processes anyone can follow
✕Growth brings more pressure and chaos
→
✓Ready to scale in a sustainable way
✕Decisions based on gut feeling
→
✓Decisions based on KPIs and a weekly scorecard
✕Building alone
→
✓Mentors and a community of education founders
8 days · 10 digital books · 3 private consultationsStart Your Transformation →
🎓 TBT Batch 11 · Graduation Day

من قاعة التدريب…
إلى منصة التخرج

لحظات من حفل تخرج الدفعة 11 من دبلومة TBT: مؤسسون ومدربون أنهوا الرحلة وخرجوا بخطة عمل حقيقية لمؤسساتهم التعليمية.

  • الدفعة 11
  • 8 أيام تدريب تطبيقي
  • خطة عمل لكل مؤسسة
انضم للدفعة القادمة ←شاهد المزيد على يوتيوب
انضم للدفعة القادمة ←شاهد المزيد على يوتيوب

TESTIMONIALS

1-ON-1 CONSULTATIONS🎁 Included in the TBT Diploma

3 Private 1:1 Consultations

During the diploma, you get 3 private one-to-one sessions with experts from TBT Institute, focused entirely on your business.

01

Business Consultation

with Dr. Abdulrahman Amer

Review your business model, set your priorities, and plan your next growth step.

02
📣

Marketing Consultation

with the TBT Marketing Team

Reach the right learners, sharpen your offer, and fill your programmes.

03
in

LinkedIn Consultation

with the TBT LinkedIn Team

Build a strong professional presence that attracts clients and partners.

3 private sessions · 1:1 · with TBT Institute expertsApply Now →
01

Business Consultation

with Dr. Abdulrahman Amer

Review your business model, set your priorities, and plan your next growth step.

02
📣

Marketing Consultation

with the TBT Marketing Team

Reach the right learners, sharpen your offer, and fill your programmes.

03
in

LinkedIn Consultation

with the TBT LinkedIn Team

Build a strong professional presence that attracts clients and partners.

3 private sessions · 1:1 · with TBT Institute expertsApply Now →

Hear it From Our Students

Build the Education Business You’ve Been Dreaming Of

If you’re ready to build a more structured, professional and scalable education business, start by requesting the TBT Diploma enrollment details.

Share your information and the TBT team will send you the next steps, program details and upcoming cohort information.

Create a clearer strategy for your education business

Build systems for training, operations and team performance

Leave with a practical 90-day execution plan

Apply Today